On Friday night, I went to a Kraftwerk concert. They are considered pioneers of electronic music, innovators who shaped the genre. But this wasn’t just a concert—it was something I had never experienced before.
Four men stood in a row, facing the audience, no typical musical instruments in sight. Behind them, a massive screen projected synchronized visuals, perfectly linked to the sound. It felt more like watching a movie than a live performance.
Kraftwerk once described themselves not as a band, but as a concept. That idea stuck with me—it felt very German.
It reminded me of a conversation I had in my 20s. A friend invited me to meet a jewelry artist living in Germany. She told us that in Germany, people constantly asked her, “What is your concept?” At the time, she had never thought about it. She was simply making what she found beautiful. But to them, that was unthinkable—“Making something without a concept? How?!”
In their approach, art starts with a concept, and from there, the work takes shape. For many of us, it's the opposite. We create, and through the process, we discover the deeper meaning, the reason behind what we make.
That meeting influenced me. When I started making jewelry, I made sure to define my own concept from the beginning. And even now, years later, it remains the same:
Jewelry can connect people.
Watching Kraftwerk perform, I found myself reminiscing about that time—about how ideas take form, about how creativity can follow different paths. Some begin with a concept; others find it along the way. Either way, the journey is what makes it meaningful.
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